ABOUT US



 

ZEINA RIACHI IS A LEBANESE AMERICAN FASHION BRAND THAT EMBODIES THE PERSONAL STYLE AND SENSIBILITY OF ITS CEO AND FOUNDER, ZEINA RIACHI. LAUNCHED IN JUNE 2017, HER COLLECTIONS INCLUDE READY-TO-WEAR DRESSES.
Fashion is an expression of identity, #style , #culture , emotions, and feelings. It goes far beyond looking presentable. When we look good, we feel good. We can look good wearing #simple , #casual clothes. It's all about personal style, and preference. Fashion is also #therapeutic and a way to take care of oneself. I sensed how passionate I am about fashion when I was studying for major exams and my mind kept escaping to designing new #clothes and sketching fashion illustrations on my notebooks, cutting clothes' photos from fashion magazines, and creating a #fashion portfolio for #inspiration . I dreamt of fashion growing up, and I believed in it. One day, this dream came true after having fostered it for many years. Follow your #heart and believe. It's not those, who are most talented, who make it. It is rather those who #dream big and who make it happen. Never give up!